The shopping district of downtown Bangkok is to be converted into a giant festival of happiness and Thai smiles over the 25-26 July weekend to show the world that Thai tourism is more than back to normal.
For this unique “Thailand Happiness” extravaganza, the entire Ratchaprasong area will come alive with colourful parades, great shopping, fashion shows, concerts and culinary delights from 15.00 hrs to midnight on both days.
As well as helping to show that tourism is back to normal, the Thailand Happiness Street Festival aims to bring the smiles back to the faces of the Thai people after several months of uncertainty.
On both days, there will be a Happiness Concert featuring performances by contemporary musicians and traditional Thai folk singers, accompanied by sound-and-light theatrics at the CentralWorld Square. At the Happy Gift Market, visitors will find everything from antique products to brand-name fashion items. One section, called “Stars on the Street” will have booths manned by Thai celebrities and TV superstars selling footwear, T-shirts, boutique apparel and even Thai desserts.
Another section, called Happiness Surprise will allow visitors to take Instagram pictures of smiling faces and place them in giant gift boxes. After getting 5,000 smiling pictures, the boxes will be opened and the best smiles will get surprise rewards.
The Happiness Activity will have free ice-cream containers where participants have to help each other to get ice-cream, but in a totally different way. There will also be “Happiness balloons” and opportunities to win prizes. In the evening, there will be a parade of heroes with food, fashion, flowers and folk songs. Music performances will continue at the main stage until midnight.
Tourism Thailand said “We invite people from all around the world to join us in what will be a once-in-a-lifetime event, even better than our New Year Countdowns.”
Travellers in Bangkok should also take advantage of the Amazing Thailand Grand Sale now under way at dozens of department stores, shopping malls, restaurants, spas, and other retail outlets in the Thai capital and nationwide.